AirSafari, a Brand Identity
Mabawa Juu Ya Tanzania. That’s “Wings Over Tanzania,” in case you don’t speak Swahili, and it’s the tagline for the nation’s new budget airline that promises economy and reliability. An elegant visual language was created for this brand, which incorporates the colors of the stately Tanzania flag.
ART DIRECTION • NAMING & COPYWRITING • LOGO DESIGN • BRAND DEVELOPMENT • WEBSITE DESIGN
